AGENCY: Crew Marketing Partners

ASSOCIATE CREATIVE DIRECTOR: Jeff Popovich

COPYWRITER: Annaliese Meyer

LEAD DESIGNER: Hannah Wilson

VIDEO PRODUCTION TEAM: CrewX

CHALLENGE: Create social media content for Kii Naturals—a Canadian brand of authentic artisan crisps.

SOLUTION: Their bold, yet simple branding provided an opportunity for equally bold and eye-catching statements. To boost awareness, the content also centered around their quality natural ingredients—hence the broken-out crisps and complementary pairings.