DESCRIPTION: This ad campaign was created to promote a brand, in this case, Stance Socks. The sock category is often overlooked by consumers, and Stance took this as an opportunity for individuals to embrace their personality as well as the “uncommon thread”. With this mission statement in mind, the concept was to take socks and sandals—a fashion faux pas—and make them chic. The biggest obstacles in this project were finding suitable images and photoshopping socks from Stance’s website onto the model’s feet.