COMPETITIVE ANALYSIS

Examining competing mobile apps provides a better understanding of what is currently lacking in terms of user experience. The three (as shown above) were the most similar in terms of structure and content.

• Meetup — facilitates connecting with like-minded individuals both online and in person, enabling the creation of supportive friend groups to engage in shared hobbies, events, and discussions.

  • Notes: Needs to connect the community, but events will be an important element to incorporate.

• Bumble For Friends (BFF) — the dedicated friendship app, stands out by fostering genuine connections through profile prompts and lifestyle badges, prioritizing kindness with a community centered around it, and ensuring trust and safety with features like Photo Verification, Reporting, and Blocking.

  • Notes: Directed towards younger generations, but in-app chat is an effective feature. Will have to keep accessibility in mind.

• Livly — streamlines the move-in process, saving time and money with features like instant renter's insurance, a marketplace for movers and furniture, and continues to serve as a trusted home base for apartment needs, including rent payments, maintenance requests, package notifications, and exclusive offers for residents.

  • Notes: The marketplace and rent payment features may be less important for older generations, but the maintenance requests and package notifications would be great additions to an “all-in-one” type of app.