AGENCY: Crew Marketing Partners

ASSOCIATE CREATIVE DIRECTOR: Jeff Popovich

COPYWRITER: Annaliese Meyer

LEAD DESIGNER: Hannah Wilson

VIDEO PRODUCTION TEAM: CrewX

CHALLENGE: Create social media content for Snowcrest—a Canadian supplier of frozen-fresh fruits and vegetables.

SOLUTION: Using a combination of lifestyle images and video showcases their commitment to bringing quality produce from their fields to your plate. The Perfectly Imperfect™ line of frozen fruits also had an opportunity for cartoonish fun and humor. Those fruits would normally go to waste, but they are just as delicious (even if they can look a bit funky).