DESCRIPTION: The objective of the project was to create an advertisement for a snack or candy of our choice. GoGo squeeZ inspired the most robust concepts from the very beginning. As a company, their focus is to promote high-quality, natural ingredients to families that want a healthy snack on the go. When executing the Photoshopped aspect of this concept, it was important to successfully blend the product and fruit. The squeezed pouches also express the satisfaction of natural, yummy fruits. In terms of the typefaces, I also chose the headline font for its more natural letterform to further showcase the brand’s playfulness.