UI/UX DESIGN
MIRRAR
PROBLEM: Currently, consumers find their dressing room experience and the process of trying on to be both inefficient and complicated.
MY CHALLENGE: Designing an experience that encompasses more than just a product or application.
MY ROLE: UX Researcher, UX/UI Designer, Product Designer
Competitive Analysis
Currently, consumers find their dressing room experience and the process of trying on clothes to be inefficient and complicated.
Survey Questions
Do you prefer in-store or online shopping? Why?
Have you had a good experience in a retail store? Why does it stand out to you?
What is your experience typically like with salespeople? What would make it better?
How has Covid-19 impacted your retail shopping experience? Have protocols made it more difficult to go in person?
What retail stores do you think are succeeding?
How can the experience of trying on clothes be improved?
What is your ideal shopping experience?
Any other last thoughts or suggestions related to shopping, stores, dressing rooms, Covid-19,…etc.?
Shopping Online vs. In-Store
Currently, consumers find their dressing room experience and the process of trying on clothes to be inefficient and complicated.
Pain Points
Need to increase both virtual and contactless interactions
Realistic try-on experience without the extensive physical process
Making the technology straightforward for any potential user
Other Questions to Consider
What does a dressing room look like when it is not a room?
What does the store of the future look like?
User Persona
After understanding the potential retail consumers, personas were created to better represent the target users of MirrAR.
POV
Consumers need an efficient way to try on clothes because they can feel unsatisfied with current dressing room experiences due to time expense and inaccurate fit or look.
Journey Map
Showcases user’s steps and feelings throughout their retail experience.
How Might We...
Provide technology that is easy to use?
Create natural and conversational interactions?
Provide additional online options or store information?
Offer style and fit recommendations?
Improve the dressing room experience without a room?
Initial Sketching
Low Fidelity Wireframes
Low Fidelity Prototype #1
Low Fidelity Prototype #2
User Feedback
Add a platform to turn while scanning for AR.
Mobile mirror is more of a product and less of an experience.
Include an application to go hand-in-hand with the mirror where more complex features can be utilized.
App provides more of the showroom experience without taking away from the first-time or guest experience of the mirror.
Mirror features need to be accessible for any user height.
The room needs to be an extension of the mirror so it still offers privacy.
Determine how much information can appear on the screen without taking away from the experience.
Virtual cart should avoid credit card information—maybe set it up as a contactless payment or continue through app.
High Fidelity 3D & Mockup
High Fidelity Mirror Wireframes
High Fidelity App Screens
Final Insights
Users would want to see more flushed out screens within the application.
Experience can be extended further into the app where users can complete the purchases on-the-go or at home.
The mirror could also be extended into the entire store experience—beyond just the dressing room.